Craig C. Keith

Vice President, Eschenbach Optik of America, Inc.

Craig Keith is the Vice President of Eschenbach Optik of America, Inc. and manages all operations for the company including customer service, shipping, receiving, purchasing, accounting, finance, information technology, facilities management and human resources.

With over 19 years of experience with Eschenbach, Craig has held numerous roles with the company. Before becoming the Vice President at Eschenbach, Craig was the Director of Operations for the company and previous to that, he was the Western US Regional Sales Manager responsible for 5 Territory Managers who covered all states west of the Mississippi.

In the various positions Craig has had with Eschenbach, he has consulted with hundreds of low vision practices and provided training to thousands of eye care and vision rehab professionals. Craig is an approved provider of continuing education by ABO, JCAHPO and ACVREP.

Prior to joining the company, he was the President of Golden West Low Vision Optics, an Eschenbach distributor for the west coast. Craig’s other work experience includes management positions at various manufacturing companies including Baxter International, Gould, and Tegal, a subsidiary of Motorola.

Craig received his BA from Illinois State University and has an MBA from DePaul University.