Marketing and Patient Communication
What Type of Marketing Support does Eschenbach Offer?
What good is offering a Low Vision Care service if no one knows that you offer it? Once you have enrolled in our Low Vision Program, your Territory Manager can help develop a customized Marketing Plan to increase awareness of your Low Vision Care service and drive low vision patients to your practice.
Depending on your practice goals, we can help you with one or more of the following promotional strategies: In-office, Community and Professional plans.
- Our In-office Promotions include patient brochures, posters, point-of-purchase displays, DVDs for your waiting room, direct mail, and more. We can provide you with a customized patient brochure and offer tips on how to make certain that your practice employees do their best to refer internal patients for Low Vision Care
- To create awareness of your Low Vision Care service outside your office, you can take advantage of our Community Promotions such as advertising, presenting an open house, and speaking at a senior center. We can give you some tools and tips to make sure these events are successful including advertisement templates and sample PowerPoint presentations with images.
- Our Professional Promotions help you build referrals from other health care professionals in your community. Eschenbach can provide samples of professional announcement letters and can share successful tips on how to build relationships with other eye care (and even general health care) providers.
For further information, Contact Us and your local Territory Manager can arrange a visit to discuss a customized marketing program to meet your goals!